What is Good Corporate Strategy? W. Chan Kim
juil 08

One Response to “Marketing Strategy - Boston Matrix”

  1. Paul Laurendeau Says:

    Barbie le prouve. Le marketing est un mythe

    http://ysengrimus.wordpress.com/2008/05/01/les-poupees-mannequins-ce-nest-pas-du-marketing/

    un mythe surévalué…

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